April Fool’s Day: a day where brands jump at the chance to generate laughs or drive home bigger messages, with the hope to create traction and impressions on their social platforms. Want to know who took the lead when it came to comic relief this April Fool’s Day 2021? Real Business found out, so you don’t have to.
Karen J Gerrard’s hand care empire has made her brand, SEAMS, a favourite among sewers and craftspeople throughout the UK – now recognised in the country’s most reputable newspapers and lifestyle magazines as a top pick hand care cream. Here, she talks about the road to SEAMS, life as an entrepreneur and why she is motivated being a woman in business.