The importance of delivery for retailers appears to be obvious; when the customer purchases an item, it needs to be delivered to them. While this is indeed correct, it portrays delivery as a side consideration on the e-retailing process, which is wrong.
Ian Jindal, editor-in-chief of Internet Retailing, explores why trust is now key for shoppers, and how retailers can best reassure them through top-level performance.
Click and collect will be the death of retail. At least, that’s the prevailing view aired in a recent article on the BBC news website.
Ian Jindal, co-founder of InternetRetailing, highlights the game-changing events and key disruptions that have changed the retail landscape over the last ten years – and also takes a look ahead to the decade to come.
One key battleground stands out for retailers who trade online: delivery. They understand that little in multichannel retail matters more than getting the goods to the customer in the most convenient way.
It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.
British shoppers spent £91bn online in 2013, a figure that’s expected to break through the £10bn barrier in 2014. E-commerce expert Ian Jindal summarises key areas of focus for businesses looking to drive online and multichannel sales.
