Addressing transparency through social networks allows people to see your organisation for everything it is. This takes a commitment to the overall cause, not a short sighted view that the occasional negative interaction will destroy your online reputation.
Make your brand a resource, an area people think of first when thinking about a particular topic. Then draw people in around an idea.
Google, one of the biggest tech giants in the world and one of the largest contributors to the UK economy, is being made to look like a crook due to the small amount of corporation tax they paid against the high revenues published.
From the employes to the customers, without relationships businesses don’t exist. So why, when it comes to building them online, do they become an alien concept?
In Hollywood, everyone has an idea for a great movie – no matter their experience or profession. James Curran says entrepreneurialism is not too different…
Care for your social reputation because it might determine what everyone else thinks of you and your business.
There is so much to learn about communicating online, no matter which sector you're in.