Business intelligence tools are an increasingly important component of any company’s plans for success.
Financial technology has become a highly competitive market as consumers now opt to perform financial transactions online.
Increasing competition has been putting pressure on marketers to deliver better results and create competitive advantages. This can be a tall order, especially for marketers working for ventures without dedicated IT support or business intelligence teams.
As businesses scale up, new priorities will come and go – but one thing they must be sure not to leave by the wayside is also one of the most basic: communication.