Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not only by calling on data providers to expand it, but by growing it organically too.
By the end of this year, the Council of the European Union intends to ratify several changes to data protection laws, replacing the EU Data Protection Directive issued in 1995.
From database profiling to ensuring your data is legally compliant, learning essential processes will make your records work for you, instead of against you.
Direct marketing has a proven track record for engaging with customers – so learn the basics to begin exploiting its potential.