Letitia Booty

Letitia Booty is a former special projects journalist for Real Business. She has a BA in english literature from the University of East Anglia, and since graduating she has written for a variety of trade titles. Most recently, she was a reporter at SME magazine.

What do you think makes a great company culture?
Are you an SME Culture Leader? The hunt for the best places to work is on
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By Letitia Booty
Should your customer service solution be reliant on chatbots?
Chatbots can offer 24/7 customer care – but is the level of service up to scratch?
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By Letitia Booty
Space tourism: where will your next holiday take you?
Would you take your next holiday in virtual reality?
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By Letitia Booty
Kris Ingham tells us the Rejuvenation Water story
How did an amino acid enriched water drink get on Waitrose’s shelves?
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By Letitia Booty
How do you create a logo as popular as Coca-Cola?
Coca-Cola is Britain’s most popular logo – how can businesses use colour psychology to follow in their footsteps?
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By Letitia Booty
What did delegates get out of Amazon Academy Newcastle
Small businesses share their highlights from the Amazon Academy in Newcastle
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By Letitia Booty
What makes a good hacker?
The rise of ethical hacking and chasing down bug bounties
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By Letitia Booty
Are your employees expected to be available during non-work hours?
Take a break: 65% of business leaders admit to checking work emails on holiday
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By Letitia Booty
Helping men discover “the joy of dressing well”
Dappad: The clothing curation service helping men dress well
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By Letitia Booty
Revolut has joined the ranks of the "Unicorn Club"
Banking app Revolut joins the ranks of the crowdfunded unicorns
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By Letitia Booty
An SYC tour group exploring the London street that inspired Knockturn Alley
From Harry Potter tours to ghost walks and cheese crawls: The events company putting the magic back into discovering cities
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By Letitia Booty
Ray Chan tells us the Candypants story
The Candypants story: How do you make a name for yourself in two industries at once?
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By Letitia Booty
Ackroyd Lowrie specialises in "transforming run down urban areas”
Meet the architects shaking up the construction industry using virtual reality
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By Letitia Booty
Seaweed & Co. was founded in 2015 by Dr Craig Rose
This marine biologist turned entrepreneur plans for global seaweed domination
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By Letitia Booty
How do you encourage a healthy lifestyle?
This health and wellness consultant is on a mission to improve businesses
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By Letitia Booty
Judge Zoe Jervier on what it takes to create a great working culture
SME Culture Leaders 2018: Judge Zoe Jervier on why early stage businesses need to be “intentional about culture”
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By Letitia Booty
The SnapDragon team, working to fight fakes online
SnapDragon founder Rachel Jones on fighting fakes online
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By Letitia Booty
Sometimes, a small change can make a big difference
From baby steps to big wins: How 8 SME Culture Leaders built best practice into their business
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By Letitia Booty
What's the difference between AI and machine learning?
Who’s ready for a robot colleague? Getting to grips with automation, artificial intelligence and machine learning
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By Letitia Booty
How to cultivate a digital-first mindset for growth
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By Letitia Booty
How do we solve the productivity puzzle?
Can SMEs solve the UK’s productivity puzzle through ecommerce?
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By Letitia Booty
Should you prioritise people or profits? How much overlap is there?
People over profit? 7 SME Culture Leaders explain how one drives the other
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By Letitia Booty
What could your business learn from the top 25 Culture Leaders?
Culture in practice – can SMEs compete with big businesses?
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By Letitia Booty
Top tips for exporting - think global but act local
DIT adviser Sue Beverley on how to master exporting
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By Letitia Booty
What can we expect from the euro?
Currency outlook: what can we expect from the euro over the next 3 months?
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By Letitia Booty
Let your values do the culture-building work for you
SME Culture Leaders 2018: Judge Chris Dyer on culture as the “living expression of shared convictions”
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By Letitia Booty
Could working with a charity make your business more productive?
How to improve your Corporate Social Responsibility
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By Letitia Booty
It's a hop, skip and a jump across the pond - is your business ready to crack America?
Across the pond: 3 hurdles to consider when you make the leap to America
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By Letitia Booty
Do you have a marketing strategy to shout about what you do?
The future of marketing – there may be no silver bullet, but where should you place your bets?
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By Letitia Booty
For growth businesses, recruiting your dream team can be a challenge
The challenges of building your dream team – whatever happened to a “job for life”?
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By Letitia Booty
BATFAST wants to help people enjoy cricket
How one phone call can change your life: The story behind cricket simulator manufacturer, BATFAST
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By Letitia Booty
The "Have your say" panel in action
Exporting tips from the Growing Business Awards alumni: Perkbox, Bulldog Skincare and Trak Global Telematics share their stories
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By Letitia Booty
Bretton Putter explains how SMEs can avoid box ticking in company culture
SME Culture Leaders 2018: Judge Bretton Putter on embedding your “values, mission and vision” on a day-to-day basis
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By Letitia Booty
Phil Lewis from Corporate Punk on creativity and business culture
SME Culture Leaders 2018: Judge Phil Lewis on why “culture begins the moment there’s two people in a room”
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By Letitia Booty
Tonteria specialises in tapas and tequila
“Our doors are open for everyone”: Tapas and tequila are the stars at Tonteria
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By Letitia Booty
Iftikhar Uddin, founder of Let’s Move In London
Let’s Move In London: “Shared cars reduce congestion”
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By Letitia Booty
Jonathan Richards, founder of breatheHR, explains why culture is so important
SME Culture Leaders 2018: Judge Jonathan Richards explains why good culture is not just “nice to have”
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By Letitia Booty
Executive positions for women in the FTSE 100 are flatlining
Percentage of women in executive roles is “flatlining”
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By Letitia Booty
SAF Cleaning explains why its vehicles need to be in top shape
SAF Cleaning: How a well-maintained vehicle can be part of your brand identity
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By Letitia Booty
Do you use emojis in your business?
World Emoji Day is nearly here – should brands be indulging in these weird and wacky icons?
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By Letitia Booty
CoinCorner operates globally from the Isle of Man
CoinCorner: the global cryptocurrency business operating from the Isle of Man
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By Letitia Booty
Build-A-Bear has new offers in the wake of its "Pay Your Age" event
Build-A-Bear goes into damage control: New offers announced in the wake of “Pay Your Age” disaster
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By Letitia Booty
KFC ran out of chicken this year - but the response won the hearts of customers
What do Facebook, KFC, Snapchat and the Trumps have in common?
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By Letitia Booty
Creative types on Amazon are now marketing Elon Musk's take on the infamous farting unicorn copyright infringement. Image: Gift Trolls on Amazon.com
What do you do if a business tycoon steals your farting unicorn?
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By Letitia Booty
Record fines for employers named and shamed by HMRC for underpaying workers
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By Letitia Booty
Vizolution expands in Swansea to bring Silicon Valley to the Welsh Valleys
Vizolution expansion brings Silicon Valley to the Welsh Valleys
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By Letitia Booty
What is the true business cost of a GDPR breach?
The true cost of a GDPR breach: 78% of people would avoid a business after a data leak
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By Letitia Booty
Alison Brittain, chief executive, Whitbread, speaking at the panel
LGBT+ inclusion is a business culture issue – don’t let it get side-lined as you grow
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By Letitia Booty
Are we at the dawn of an energy revolution?
Are we at the dawn of the next energy revolution? If so, what will it mean for your business?
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By Letitia Booty
Why selling on Amazon was a game-changer for the founders of Torro
Getting its product in front of Amazon’s audience helped this brand take off
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By Letitia Booty
Meet the modern shoes for a modern commute
A modern business model for a very modern company: Meet Cocorose London
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By Letitia Booty
Myth busting VAT reclaim at the FD Surgery
Myth busting: VAT reclaim doesn’t have to be as mysterious as you think
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By Letitia Booty
Greg Hands has stepped down over Monday's vote on the third runway at Heathrow
Whipped in to shape: Trade minister resigns over Heathrow expansion plans
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By Letitia Booty
750,000 employment status results are called into question, but why?
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By Letitia Booty
Gina Miller explains how to be an advocate
Why do so many people hate Gina Miller? “If they’re attacking me and not what I’m saying then I know I’m right”
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By Letitia Booty
Is automation the right way to scale up your invoice and expense management?
Good-bye, paperwork: The business case for automation when scaling up
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By Letitia Booty
How do you decide which new markets to target?
Exporting pain: 1 in 5 businesses struggle to choose a new market
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By Letitia Booty
Where will exporting take you after Brexit?
Brexit may be the best thing for exporters…if you have a plan of action
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By Letitia Booty
Thimon De Jong explains the history of elevators
Learning to love technology: Would you take a flight in an un-piloted plane?
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By Letitia Booty
Are you a tech scale-up looking to scale up into India?
Cross border UK-India EIS fund could be a launch pad for UK tech firms
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By Letitia Booty
There is a link between company culture and CEO approval ratings
What makes Google’s Sundar Pichai the world’s best CEO?
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By Letitia Booty
Entrepreneurial finance directors tell their export stories at the FD Surgery
Growing overseas: the opportunities and challenges for the international finance director
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By Letitia Booty
The Meet the Experts panel ready to dish out advice at Amazon Academy Newcastle
Would you name your business Barf? Avoiding translation gaffs, and 5 other lessons from Amazon Academy Newcastle
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By Letitia Booty
Have you done your homework on your fleet options?
The full balanced score card approach: Signing a new fleet vehicle contract
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By Letitia Booty
What could you learn from the London Chocolate Company?
The London Chocolate Company’s ecommerce success story – and how to follow in its footsteps
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By Letitia Booty
Last Night of Freedom makes the most of Newcastle's party atmosphere
Three businesses tell us what it’s like to set up shop in Newcastle
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By Letitia Booty
Are you heading to Amazon Academy Newcastle?
What’s in it for me? The top five reasons to attend the Amazon Academy in Newcastle
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By Letitia Booty
Are you considering launching or scaling a business in the Toon?
The talk of the Toon: Amazon Academy comes to Newcastle
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By Letitia Booty
The Festival of Ideas featured Go Ape's Rebecca Mayhew, graze.com's Anthony Fletcher and Trunki's Rob Law.
From turning down investment to dodging copycat companies, here’s how Trunki, Go Ape and graze.com took off
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By Letitia Booty
Company culture might be more important for FDs than you think
Shake it up: New ways of working with cash flow forecasting
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By Letitia Booty
What happens if you do need an alteration to your service?
Back to basics: Who do you turn to for energy supply connections?
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By Letitia Booty
Have you considered setting up shop in New Zealand?
Looking to tap into a new market? Here’s how to break New Zealand
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By Letitia Booty
Place your bets! Where will you be investing for the future?
FD Surgery: Where to place your bets – the future of sales and marketing
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By Letitia Booty
The Smileworks company culture means embracing passionate debate
Arguing with the boss: Smileworks CEO explains why a company culture of challenging debate is good for business
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By Letitia Booty
Looking back at some previous winners of the Queen's Awards for Enterprise
Cream of the crop: The household names that scooped Queen’s Awards for Enterprise in the last five years
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By Letitia Booty
Could your business make use of an energy broker?
The pros and cons of taking on the services of an energy broker
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By Letitia Booty
Chas Howes at the The FD Surgery: An event tailored for entrepreneurial finance directors
Entrepreneurial finance directors: Advice on keeping your business fighting fit
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By Letitia Booty
This week saw the return of the Amazon Academy programme, a series of one-day events designed to introduce UKs SMEs to the powers of ecommerce and help them grow globally.
Amazon Academy: Meet Trtl, the Glaswegian travel pillow brand taking the world by storm
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By Letitia Booty
Female entrepreneurs are losing out over the gender funding gap
Female entrepreneurs are more likely to receive business funding, but less likely to ask
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By Letitia Booty
Karen Riddick, founder of Second Nature
Amazon Academy: Meet Second Nature, the ethical soft furnishings store which is going global from its rural base
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By Letitia Booty
Clean energy can help you build a greener reputation
Cultivate a greener reputation and score points with customers
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By Letitia Booty
Are your third-party data processors GDPR compliant?
Businesses failing to check third-party GDPR compliance risk large fines
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By Letitia Booty
Do you know how maternity leave works?
Royal baby puts maternity leave practices into the spotlight
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By Letitia Booty
One worker left to pick up the slack? Maybe it's time for employee sickness absence tracking
The business case for tracking employee sickness absence
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By Letitia Booty
presenteeism
Tackle work-related stress to lower absence levels
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By Letitia Booty
Why it makes business sense to cut carbon
Going green: Cut carbon and bolster your bottom line
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By Letitia Booty
Are you making the most of business tools?
The technology tools that will help you prosper in 2018
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By Letitia Booty
Don't get snowed under
The true impact of admin on SME productivity
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By Letitia Booty
Striving for a more efficient payroll
Achieving payroll efficiency through adaption and improvement
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By Letitia Booty
Data management
How GDPR changes employee data management
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By Letitia Booty
Don't get bogged down in business admin
Turn business admin time into strategy time
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By Letitia Booty
This business is opening up the car repair market
Meet the business making the car repair market more transparent
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By Letitia Booty
Have you got your ticket for Amazon Academy Glasgow?
Spotlight on Glasgow: What’s it like to start a business in Scotland’s biggest city?
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By Letitia Booty
Is it time to make the most of business automation?
Making business automation one of your 2018 priorities
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By Letitia Booty
Payroll year end
Getting ready for payroll year end – the vital considerations
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By Letitia Booty
Selling a business
Buying or selling a business? Future 50 winner Bizdaq could be everything you’re looking for
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By Letitia Booty
Trak Global at the Amazon Growing Business Awards
How to become a two-time winner of Amazon Growing Business Awards winner like Trak Global
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By Letitia Booty
Most disruptive UK companies
The Future 50 2018 – Don’t miss your chance to nominate your business
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By Letitia Booty
How do you run a technology business in rural Scotland?
Building an innovative, technological business in rural Scotland
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By Letitia Booty
Luna May London specialises in bespoke lingerie
Luna Mae London: A lingerie brand redefining “luxury” service
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By Letitia Booty