Do you ever complain that your PR campaign isn’t working for your business? Could the fault rest with you?
PR is not simply about sound bites, column inches, tweets, posts, and shares – it’s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
What happens when SMEs on the larger side begin to promote themselves as family businesses? Well, they can attract more employees, yet they can also raise concerns about nepotism and lack of equality in the inner operations of a business. I give you the perks and shortcomings of ‘keeping it in the family’.