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Adams is Vice Presudent of BigCommerce UK, he was previously at eComp Consulting, the IT and ecommerce consulting agency he co-founded that helped notable retailers such as Aldi, Long Tall Sally, Cotswold Company and Andertons Music Co select, integrate and launch their ecommerce platforms. Previously, he ran ecommerce design and solution agency Portaltech, which grew to be the top global agency for Hybris before it became part of SAP. Adams and his co-founders eventually led Portaltech through a successful acquisition process and transitioned the company to be a global leading systems integration firm.