Getting to the heart of ketchup politics

As a branding expert, it’s fascinating for me to consider how the election played out and how all the parties totally failed to make their mark and engage with people on an emotional level. If you ask me, far too much time was spent trying to come up with pithy sound bites and one-liners, rather than seriously attempting to answer the hard question: “How can we differentiate ourselves from the other parties?”

Google vs Apple

When the new decade began, the PR gurus at Google were hoping 2010 was going to be the year of the Nexus One. The new phone was hailed as the greatest innovation in communication technology since Marconi decided there had to be more to life than writing letters. But, so far, the Nexus One hasn’t quite been the success story they were hoping for.