Have you found yourself confused about Lord Sugar’s double hiring at the end of this year’s series of The Apprentice? I’m not.
A massive part of building a business is building a brand and a culture – think Starbucks, Nike and Cadbury.
With three The Apprentice 2017 candidates fired in the latest episode, Lord Sugar isn’t taking any prisoners. Knowing the process first-hand, 2014 winner Mark Wright has predicted his final five.
As this year’s series of The Apprentice continues, former winner Mark Wright has given us his weekly review, with the latest episode calling on contestants to show their advertising acumen.
Two tours of Bruges, 32 tickets to sell and a battle for the highest profit. Week six of The Apprentice emphasised how not to treat staff, as project managers Sarah-Jayne Clark and Elizabeth McKenna tried to guide their teams to victory with somewhat contrasting leadership styles.
A map of London, questionable knowledge on Jewish traditions and a race for one of the country’s few remaining “original” Amstrad computers – in week five of The Apprentice, candidates battled in Lord Sugar’s favourite product task, which, this year, was all about him turning 70.
Profits aside, week four of The Apprentice was a close one to call. Both teams made awful decisions that suggested they’re complacent – a no-no in business.
From Elizabeth’s very own version of “The Robot” to the Jeffrii Siimon debacle – week three of The Apprentice put the lads to shame once again, with the girls scoring a hat-trick, and a clear one at that.
When it came to episode two of this series of The Apprentice, the challenge winners were chosen on which room Lord Sugar “hated the least”, with both only fit for sale via “Crap Advisor”.