You may wonder what a dog walker knows about social media. It's part of a previous life, but this background has proved very useful in our business's growth.
The fate of the galaxy, or perhaps the fate of your business, can rest on making the right decision when it comes to hiring your Jedi Knights. However, get this element of your business strategy wrong and you could find great disturbance in your force.
Social media and recruitment are a perfect fit; recruiting is selling the story of your company, a culture and a job. Social media is all about sharing stories using words, images and video.
Intent marketing is marketing with a clear intention; it’s all about knowing your end goal rather than just creating or sending something for the sake of it. So, how should you use it as part of your social media marketing mix?