One of the leading retailers of his generation, Mike France operated from his early thirties at board level for several blue-chip companies (BHS, Sears, Debenhams) before becoming CEO/co-owner of the world renowned educational toy brand, Early Learning Centre together with his business partner, Peter Ellis. The pair sold the business in April 2004 and within weeks came up with the idea of launching the world?s first pure-play online luxury watch brand. He is also on the advisory board at Kurt Salmon Consulting and has previously held various non-executive roles as varied as Premier League football clubs (West Ham United) and in several private equity ventures.