Mike France
One of the leading retailers of his generation, Mike France operated from his early thirties at board level for several blue-chip companies (BHS, Sears, Debenhams) before becoming CEO/co-owner of the world renowned educational toy brand, Early Learning Centre together with his business partner, Peter Ellis. The pair sold the business in April 2004 and within weeks came up with the idea of launching the world’s first pure-play online luxury watch brand. He is also on the advisory board at Kurt Salmon Consulting and has previously held various non-executive roles as varied as Premier League football clubs (West Ham United) and in several private equity ventures.
Author posts
Effective collaboration is all about the people involved

6 min read

Negative reviews from customers are a window into my business

5 min read

Industry awards – are they worth it?

5 min read

Why everyone, including the CEO, must muck in during seasonal rush

6 min read

Location is everything, but does the London label actually have a brand impact?

5 min read

Customer service goals: Driving 300 miles overnight for an emergency wedding...

5 min read

Raising capital – Tales of success from a watch brand

7 min read

My take on building a successful business by thinking different

8 min read

Building up a successful business by being different

7 min read

Celebrity endorsements: Essential or expendable?

6 min read

Your annual budget: Opportunity to stick, twist or go bust

7 min read

Digital advertising strategy: Have we reached a tipping point?

6 min read

Adopting the Belbin philosophy to build a watch brand’s team

5 min read

Why Morgan Motors was the right premium brand to partner with

7 min read

Dealing with maternity leave in an SME

6 min read

Founders Diaries: Introducing Christopher Ward co-founder Mike France

4 min read