Mungo Park is a co-founder of blueprint.tv – a content marketing agency, specialising in digital strategy and video production, graphics and animation. He established the company with his brother Adam in 2006 and now has offices in London, Toronto, Houston and Cape Town, working with some of the world’s biggest brands in finance, tech and third sector.
During the last few years, I have often found that I am so involved in the day-to-day management of the business that I rarely have time to step back and look at the overall plan. I have too often been a player on the pitch, rather than the coach or manager an MD should be.
In his latest entry for Founders Diaries, Mungo Park weighs up the pros and cons of recruiting staff on a part-time basis to plug gaps in key areas of your business.
Mungo Park gives his thoughts on a period in his company’s growth when winning new business has meant losing important time and money.
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Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
There’s no right or wrong, but telesales is not working for Mungo Park and his business. He explains why pounding the phones is not the best use of time.
It’s a total cliche, but the three most important things you need to remember when managing client expectations are communication, communication and communication.
In his first Founders Diaries contribution, Mungo Park reveals why business teamwork has meant being able to go on holiday without constantly worrying.
As the newest member of the Real Business Founders Diaries community, Mungo Park takes us through the origins of blueprint.tv, his fast-growing company.
