Nick Farrar

Opinion 4 min read

Why the sales funnel is more like a water park

The sales funnel has provided a simple way of showing how a well-guided buying journey converts customers. It’s instantly recognisable to anyone well-versed in sales or marketing, but does it really reflect the buying journeys of today, and is there a better way of visualising how buyers behave We think there is – It’s time to get your feet wet.

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