With 14 years experience in the technology sector, I often get asked what the most valuable thing I’ve learnt is. My answer never changes – getting to grips with the business/customer relationship.
Three friends brainstorming in a Copenhagen loft using an old kitchen door as a desk makes Zendesk’s initial chapter sound a bit like an outtake scene from The Hangover. However, now a billion-dollar company operating around the world, the business has gone from startup to PLC in just seven years.
Businesses have seen the benefit of using “big data” to understand how customers behave and interact with them and have been adapting to improve. But it’s easy to be overwhelmed with the huge volume of data available and to decide how best to build better customer relationships.