There’s little denying the power of the Chinese economy these days. It’s the second biggest in the world and predicted to become number one, ahead of the USA, by 2020. It’s also a key focus for many UK SMEs.
Consumers want convenience, which is why so many choose ecommerce over shopping on the high street.
The industry is changing to such a level that an e-commerce website no older than four years can be thought of as ‘past it’ if we consider the degree to which it meets the needs of the modern customer and distinguishes a brand from its competitors.
It takes hard work creating a successful ecommerce site that customers love to buy from. The site should not only be designed and developed to meet the needs of the user, but the needs of the business too.