Cut the bottom 10% of your clients to increase your profits
Why firing the bottom 10 per cent of your clients will actually increase your profits.
Your customers want to pay you more ? so let them!
Your customers really do want to pay you more, says Peter Hill. You just don’t make it easy enough for them.
Pricing: Should all of your price tags end in a “9”?
Pricing expert Peter Hill analyses the psychology of pricing items with a "9" – what works best? £9.99 or a round £10?