Climbing Kilimanjaro was a serious challenge, but Peter Knight remembers it as a piece of cake.
Peter Knight names and shames the companies getting their marketing communications dead wrong and applauds those getting it right. The lesson: modern technology makes it easy to forget your customers are people. Don’t.
Isaiah Mustafa in the Old Spice campaign. Kylie Minogue riding a mechanical bull. Berlitz’s German coast guard ad. Virals only work when they are edgy and push boundaries. Does your company have the guts to break taboos?
A boutique hotel in Leeds. American Express. Hilton Hotels. Pharmaceutical firm IDIS. Peter Knight gives four examples of outstanding customer service.
Make like Gordon and David and concentrate on your vital minority.
Now that we’re out of recession, it’s time to focus your energy on the widening circle of influence.
Real Business columnist Peter Knight travels to York and encounters shoddy customer service along the way.
Every action has a consequence. How will today’s decisions affect your business tomorrow?
Does your business need a boost? Perhaps a good old flop will take you to new heights.
There’s only one way out of this mess: hard work. So stop waiting for a quick fix and get stuck in.
You can’t fight the recession. Stop wondering when it’ll end and start planning for the upturn.
Don’t wallow in recession gloom. This is the time to get back in the trenches and reinvent yourself.