It might seem like shoppers are hesitating more before they commit to buying. This has a twofold effect: shoppers are missing out on deals and stores are losing sales – so what methods can you use to persuade them to make the purchase?
Shopping statistics accurately give you the figures for who bought your products, but have you spent much time thinking about the near misses?
While we might think that as humans we’ve evolved far beyond the habits of our ancient ancestors, we are all still affected by our history. Eye lines and balance are two key elements with roots in our ancestry that alter the way we shop in the present day.