How businesses can change a browser into a buyer
Shopping statistics accurately give you the figures for who bought your products, but have you spent much time thinking about the near misses?
How eye level evolved with humans – and how it can affect your shop layout
While we might think that as humans we’ve evolved far beyond the habits of our ancient ancestors, we are all still affected by our history. Eye lines and balance are two key elements with roots in our ancestry that alter the way we shop in the present day.