PR and marketing’s role in attracting acquirers
Most companies do not attract attention from acquirers by accident. They have to work at generating awareness, tempting acquirer interest and, ultimately, winning the exit they are targeting.
Six reasons why journalists hate you
A company’s public profile is well-known to be a crucial factor in brand awareness, sales and even wider business goals such as being acquired. And yet when engaging the press, many companies’ eagerness is so contrary to best practice that they end up doing more harm than good.