It’s a common misconception that customers will always go for the cheapest item when comparing products like for like. In fact, many people are willing to dig a little deeper when they are getting a product with a perceived higher value
One of the biggest problems facing small and medium sized businesses is cash flow. So, getting large amounts of money together upfront to fund an event can often be almost impossible. But that’s where exploring the mutual benefits of sponsorship can really pay dividends
Email is a great way to start a conversation with your customers or prospects, but it’s easy to get wrong and much harder to get right. Here are seven top tips to help small and medium sized businesses maximise new marketing media.