Sponsorship is the fastest growing form of marketing, but it is still very much in its infancy. When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of a good cause.
Rupert Lee-Browne, CEO and founder of Caxton FX, says that entrepreneurs need to be in it for the long haul.
Don’t always go to the banks! Top tips on raising startup cash from Rupert Lee-Browne, founder of foreign exchange business Caxton FX.
The Greek crisis could have a bigger impact on your business than you think.