I am often asked, “What’s more important? New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
Today’s consumers expect relevancy in the messages they receive. They also expect a customer experience that feels tailored to them – and your ideal client is no different.
Research: few words bring such trepidation for small business owners as this one. But with it being key in business growth, here's how to fit it into your already busy schedule.
Have you ever found yourself hovering over the checkout button online as you’ve gone to buy something and thought, "Oh I won’t get it now, I’ll have a look around first?" By that point, that company will have spent a lot of time, energy and money driving you to their website, getting you to understand why you need it.
Becoming the market leader in your industry doesn’t necessarily mean you have to dominate the world and be the richest person on earth, but in the case you might want to, Sammy Blindell unveils some top tips for ruling the world.