Many global brands constantly fight against counterfeiting and have endured damages caused by people both purchasing and selling fake goods online. As such MarkMonitor's Simon Whitehouse advises bosses on how to protect their brands and reputations online.
Author Simon Whitehouse
Protect your brand and reputation online
Top tips to help protect brands online
The popularity of online shopping is showing no signs of slowing down. However, in this expanding digital world, the risks facing brands and businesses due to the anonymous, instantaneous and open nature of the internet are also growing.