Lights, camera, action! Straight away, you know where you are: a film set. The more you think about it, the more examples there are of environments specific to industries – from the wooden panelling and leather chairs of private banks to the sterility of the operating theatre, environment plays an important role.
Ideas, stop me and take one! Not something you hear every day, is it Unlike ice creams, ideas don’t come round on a van and there is not always an idea department. So who do you go to for ideas There is often someone, but why not make that someone you