
I love Rob Brown’s quote, “when networking, don’t count conversations, make your conversations count”.
Time and time again, this is a problem when business owners network. Networking without a purpose – ie counting your conversations – is a waste of your precious time and money. Fact. Very often, these people who go networking without a purpose trust that serendipity will bring them into conversation with the right people. While often pleasant, these conversations generally lead nowhere. This is the very reason I devised The FITTER model. This is my own model, which I’ve developed over the last few years to train buiness owners on how to network in a time efficient manner.Follow up
Your follow up is crucial to your networking success. After meeting new people, decide on how important they are to you. I tend to have a very simple classificiation system, where I class people within my network as an A, B or C-lister. If they’re likely to be able to help me meet my business goals in the short and medium term, I class them as an A-lister. My C-lister is someone that either the chemistry between us is just not gelling or they are very unlikely to be able to help me achieve my goals in the long term. Anyone I am not sure about, get’s classed as a B-lister.Share this story