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Become FITTER at networking: Research

In the final instalment of my FITTER networking programme, I look at the importance of research: 


Your research will enable you to focus only on the events worth attending, but also which of the social networking sites, forums, groups and people will be most beneficial to you to meet or to re-connect with, as well as and good topics to talk about. 

You wouldn’t write your marketing plan without an element of research, so why not research your networking choices properly. This includes the big decision level (“Should I use Twitter or join BNI?”), but also at the small decision level (“Should I attend this event?”).

So next time you think about going out to network, make sure that you give yourself an effective work out by putting the FITTER model through its paces!

Heather Townsend, Britain’s queen of networking, helps professionals achieve business and career success using social media and networking. Follow her Joined Up Networking blog for more useful tips and tricks. She is the author of the current best-selling book on networking The Financial Times Guide To Business Networking which has 68 five-star reviews on Amazon.


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