Hands up who’s paid a visit to a company’s website for a brief look, and ended up spending four hours on the site having discovered their blog, and getting sucked into posts from September 2007?
We’ve all been there, and while we admit this may be encouraging procrastination, it’s also a great example of why you should be considering a blog for your small business.
People love people. People buy from people. People love inspiring stories, pictures of cats, and comprehensible, tried-and-tested advice. A blog is your way to be showcase your personality online, when perhaps you have no other way of reaching out to your customers, bar your website.
If we at MOO didn’t have our blog, we’d have nowhere to show you our brilliant customers, nowhere to display what we’re proud of, and nowhere to let you know how much cake is being consumed!
Why should you blog?
Above all, blogging can be really fun: it’s your platform to produce quality content that people will enjoy and share, and if you’re doing it right, you’ll be helping people at the same time.
If your business doesn’t operate in a typically creative or “fun” space, this is your chance to show a fun side; the side that people might not instantly associate with your industry: displaying an edge like this could set you apart from the competition.
If you are running a creative company, open your world up to customers: show them what inspires you, what got you to this point, and in turn, you could inspire a new generation of entrepreneurs.
A blog can be the perfect destination for everything on your social networking accounts: 140 characters isn’t much when you’ve got a lot to say, so linking to a longer blog post can help you come across somewhat more eloquently, as well as allowing your community to join in with their comments.
Keep reading how MOO uses blogging to grow its business on the next page…
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