?Rock the Frock six amazing independent dress designers from England, Spain, Russia and America.? Whybro maintains a close working relationship with all of her suppliers to make sure everything is running smoothly for everyone, from brides to franchisees. ?We have learnt the hard way that a positive working relationship is crucial to the supply chain working well. We have now hand-selected suppliers we know we can trust 100 per cent with our business,? she explained. ?Our top priority is quality, closely followed by ethics and the relationship with the designer. It is crucial to us that our suppliers work with aligned values to us but also take responsibility for their products and service.?
Currently, the business operates contracts on a yearly basis to ascertain how sales are performing for each design. Managing franchisees Recently, Whybro has stepped back from the day-to-day running of the boutique to lead the franchise business, operations, marketing and PR. Whybro heads up the buying of new designs, and the franchisees can order stock from the core range. Franchisees also have scope to find designers themselves as long as she gets final approval. ?The terms we have in place with our suppliers has secured amazing exclusivity ? with the whole of the UK covered so that our franchisees can be sure that local competitors won’t be stocking the same dresses as in their boutiques. Equally, any new designers must be approved in order that the aesthetics and values of the brand are not jeopardised,? she explained. Consistency across the stores is important, and franchisees have to appreciate the Rock the Frock ethos. ?Rock the Frock works with carefully curated designers to ensure there is consistency. Our franchisees are selected to ensure they are totally on board with Rock the Frock’s aesthetics and values to ensure this consistency is carried through all boutiques across the world.? The young, but growing business, has big plans for the next year ? with a Berkshire boutique opening in January, followed by Okanagan in Canada in April and Yorkshire in September. Total Gas & Power will be exhibiting at the Franchise Show at London?s Excel on 16-17 February, where we?ll be helping franchise businesses with their energy needs. Tickets are free. To find our more visit http://connect.totalgp.com/franchise18
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