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How To Boost Your SME SERP Score In 2024

seo marketing

Whether you’re a small business startup or struggling to be seen in a competitive online playing field, we’ve got you covered. It’s time to invest in your SEO and start planning your campaigns for 2024.

Stick with us as we delve into the SERP soaring strategies that will transform your place within a search string this year.

A rise in commerce competition 

It’s no secret that commerce competition is on the rise. After 2020 saw the e-commerce industry alone grow by 25%, it has become harder than ever before to boost online visibility.

eCommerce growth

(Image Source: Digital Doughnut

Competing against popular brand giants can be a real challenge for small business owners. With much larger budgets to spend on campaigning, well-established brands find themselves at the top of a Google search and dominating social platform feeds.

As a startup or an SME, it’s time to start thinking outside of the box. The key to raising your seasonal SERP score is not to mimic the actions of your largest competitors but instead offer your demographic a unique experience. Whether you work on your SEO or CRM strategies, it’s time to get close to your consumers.

How to improve your SERP score in 2024

Getting creative with your SEO strategy will make your site more likely to stick out. Thinking out of the box with your content could see your brand go viral on social media, in turn boosting your site conversions.

Let’s have a closer look at the SEO strategies you should be introducing if you want to see your SERP score rise in 2024.

Revisit your SEO strategy

One of the first practices to turn to when working to improve your SERP score is your site SEO. 

We’re talking keywords, UX design and site loading speed. Both the structure and contents of your site can have a significant impact on your SEO success. If you want the clicks to keep flooding in, make sure your website builder prioritises fast-loading content and is optimised for multiple devices. 

The longer your consumers spend on your landing page, the better. Taking time to tweak your user experience reduces your bounce rate and lets Google know you’re a credible website.

Another way to boost your site’s SEO is to focus on your keyword strategy. While a long-tail approach to keyword placement reduces search-based competition, it’s time to rejig your tactics when it comes to seasonal campaigns as you want to jump onto keyword trends.

Alongside your long-tail keywords, it’s time to start adding seasonal terms to your site content. As seasonal shoppers dominate search traffic, you must make sure you’re in with a chance of ranking for them.

The key here is to get creative with your keyword strategy. Don’t opt for keywords with the highest search volumes. Instead, strive for a middle ground. For example, if you’re selling ‘Valentine’s day chocolates’, pack out those keywords with as much information as you can. Ranking for terms such as ‘hazelnut truffle valentine’s chocolates’ will be much easier.

Prioritise your seasonal socials

Your social platform is your best friend during the seasonal period. In fact, 28% of buyers used social media to search for holiday goods in 2022.

If you want to be in with a chance of success during the next seasonal period, it’s time to start planning your next social campaign.

Firstly, it’s time to get to know your audience. Social media consumers play a very active role in their consumption of platform content. Knowing what makes them tick and what makes them click is vital when creating branded content. You must make sure your social posts speak to your demographic’s values and offers them an opportunity to engage and converse with you.

Secondly, it’s time to get platform specific. Your content strategy must differ across each platform. Each with its own ranking algorithm, your content for TikTok must not be the same as a post for LinkedIn.

When it comes to seasonal campaigning, Instagram has become the key platform for seasonal success.

Instagram inspiration

(Image Source: Finances Online)

For 37% of Gen Z, Instagram remains their top platform for seeking holiday inspiration. 

The important thing here is to make sure your festive campaigns offer your audience the opportunity to share and interact with your brand. If you’re using Instagram, for example, why not introduce a seasonal giveaway? Encouraging users to share content on their stories for a chance to enter a Christmas competition boosts brand awareness and could be the key to increasing consumer clicks on the site. 

The more engagement you receive on your socials, the more traffic your site will see.

Keep building your backlinks

Backlinking is a great way to improve your site authority. Engaging in collaborations with similar industry competitors is an easy way to keep your SERP scores high. 

Why not engage in guest posting collaborations that aim to provide do-follow links back of your site? Or, better still, start sending press releases to popular publications in an attempt to see your products and services promoted during seasonal events.

For example, if you’re a health-based SME, aim to build backlinks on wellness-focused publications such as Caring Empire, or for tech-based startups, why not try Tech Gliding? There are plenty of options for backlinking available, the key here is to find a publication that serves a similar demographic.

When Google crawls its search engine, sites with high numbers of backlinks quickly see success. If other industry competitors are lining out to your products and services, your site will appear authoritative and will be ranked as a key player in a Google search string.

Introduce an email campaign 

In 2019, a Salesforce study revealed that 68% of holiday shoppers clicked on a site after engaging with an email campaign.

While email marketing may not be an obvious step in your SERP strategy, it is a vital one, especially during holiday periods. Taking time to send your potential leads and loyal customers discounts and subscription packages will quickly drive traffic to your site.

The more traffic your product pages receive, the higher your SERP score will climb.

The key here is to get professional with your email strategy. Make sure you’re using an email host that prioritises data security and makes sure your messages appear at the top of an inbox. Better still, make sure your site’s domain name is visible within your email address, as this will boost your campaign’s credibility and increase the likelihood of inbox engagement.

Make sure you’re getting creative with your email marketing. There are plenty of tools that you can use to make your messaging stand out. From showcasing your products to offering quick and accessible call-to-action links through the article. The more chances you give the consumer to head over to your site, the better.

Are you ready to improve your 2024 SERPS?

As we jump head first into 2024, your SEO strategy has never been more important.

It’s time to start tracking online trends and drop your campaigns ahead of the curve. The post-holiday season is a great time to rake in new traffic highs and gain a larger social following. If you can make it to the end of January with a conversion profit, your SERP score will quickly follow.


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