
1. Joint marketing
A good tip to boost your traffic is to find a partner who has a similar sized business to you. You advertise to their email database, they advertise to yours. It’s simple – and no money swaps hands. “The best strategy for this is to advertise an online offer that’s so compelling, people won’t be able to refuse,” says Return On Digital’s Levine. “Once they’ve bought something, you can then work on their ‘lifetime value’.”2. Register spelling mistakes
Here’s a clever trick to boost your traffic: optimise your keywords for misspellings, too. Common mistakes – for example, verruca being Googled as verucca – can generate great traffic opportunities.3. Give stuff away
4. Start a blog
5. Launch a viral video
YouTube is believed to be the second largest search engine in the world and has an estimated 24 hours of video uploaded every minute. This makes it a prime candidate for generating traffic. “Social medialite” Guy Levine tells us that videos are 50 times more likely to appear on the front page of Google than a website. Colchester-based Armadillo Scooterwear created a viral video last autumn called Tough Enough to show off its garments. The “hero” of the clip puts his Armadillo jacket to the test by biking through fireballs and explosions and defying pie-throwing clowns. Michael Bonvillain, famed for TV series Lost, Cloverfield and most recently Zombieland, was director of photography. Brand awareness has sky-rocketed – the viral has been viewed 22,000 times. Image sourceShare this story