Telling the truth about SME life today

Brad Burton gets a root canal. And a wake up call

Share on facebook
Share on twitter
Share on linkedin
Share on email

I’ve just come back from my second and final session at the dentist for a root canal.

Honestly, when I got the emergency appointment a few weeks back and I was hit with the £400 price tag, I grimaced and thought, "You robbing bastard!".

If it wasn’t for the pain of the abscess when I sought out the dentist, I would have walked away right then. I’d have been gone.

It’s the equivalent of the modern day highwayman. At least he had the decency to wear a mask throughout the entire procedure.

Now the pain has gone and the work has been done, my point of view has changed.

I no longer feel I’ve been robbed, but actually believe I’ve received amazing value for money.

Let me explain…

To read Burton’s imaginative explanation, click here.

Related articlesBrad Burton and the tale of the entrepreneurial dentist Ripping off your loyal customer fan base. What great strategy "The only ‘business partners’ you’ll meet in a bar are rent boys"

Trending

Topic

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Stories

More From

Trending

If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!