Honestly, when I got the emergency appointment a few weeks back and I was hit with the £400 price tag, I grimaced and thought, "You robbing bastard!".
If it wasn’t for the pain of the abscess when I sought out the dentist, I would have walked away right then. I’d have been gone.
It’s the equivalent of the modern day highwayman. At least he had the decency to wear a mask throughout the entire procedure.
Now the pain has gone and the work has been done, my point of view has changed.
I no longer feel I’ve been robbed, but actually believe I’ve received amazing value for money.
Let me explain…To read Burton’s imaginative explanation, click here. Related articlesBrad Burton and the tale of the entrepreneurial dentist Ripping off your loyal customer fan base. What great strategy "The only ‘business partners’ you’ll meet in a bar are rent boys"
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