Brand awareness lessons from getting a beauty business noticed during wedding season

Brides will usually need to get their hair and make-up done for the big day, as well having as a trial of the chosen style, their nails will need doing, some brides will opt to be waxed ready for the honeymoon and, of course, there is the pre-wedding glow spray tan.

All of these services can bring in some big money for local beauty salons, it is just a case of making sure brides-to-be know how to find you.

We’ve broken down how businesses can get noticed before and during the wedding season, but these lessons can be embraced to encourage local business growth across industries:

(1) Collaborate locally

It’s not just what you know, it’s who – although in the beauty industry it is definitely about what you know as well. Your local wedding contacts could you help raise brand awareness before and during the wedding season (April-September). Even the smallest of towns will have a bridal shop which, although small, could still be useful for getting your name in front of some potential bridal clients.

You could ask to be featured on their website as a preferred supplier in exchange for offering their customers a discount when they purchase from the bridal shop. Alternatively, you could organise a photo shoot with a local wedding photographer, venue and a bridal shop, as well as any other local businesses that offer wedding related services such as car hire and florists.

This collaborative photo shoot will benefit all involved and provide each supplier with a set of beautiful images to use on their websites and social media.

For example, local Bedfordshire businesses teamed together to work on a photo shoot for wedding venue Moggerhanger Park. The result gave all involved links on the venue’s main Weddings and Functions page, as well as some fantastic images for marketing use. Some of the suppliers went on to blog about the photo shoot adding to the exposure received as part of this combined effort.

If you do choose to collaborate with local businesses, be prepared to reciprocate the gesture and feature the other suppliers in your own blog post about the event/photo shoot and in any social posts.

Read on to see why you should be experimenting with hashtags and social networks that may not seem obvious.

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