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Brand awareness lessons from getting a beauty business noticed during wedding season

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(5) Blogs are a bride’s best friend

Blogs can be a beauty salon’s best friend. Due to the high price of wedding magazines a lot of brides are now turning to online publications to get their fix of wedding inspiration.

In 2012 Splendid Communications conducted a survey which showed that 50 per cent of couples getting married in UK read wedding blogs every day and 33 per cent dip in weekly. Although these figures are out of date, with no recent surveys being carried out, we can assume that with the rise of digital these figures will have increased.

All wedding blogs frequently post “real weddings” which usually feature images and a list of vendors. If you know that any of your brides are submitting their wedding to these blogs, you could ask for a mention in their vendor list.

This will usually secure a link back to your website as well as having beautiful hi-res images of your work for other brides, and potential clients, to see.

Obviously, not all brides will be submitting their weddings to a blog so waiting for one of your brides to do so may take some time. To boost exposure, you could put together a few guest blog posts and approach the blog owner with the aim of having them published.

Remember to utilise the blog on your salon’s website or start one if you don’t already have one. It is great for SEO as you have the ability to add more keywords naturally throughout blog posts as well as giving you an outlet to constantly publish images of your work, inspiration posts and even tutorial videos.

Rob Straathof is MD at Liberis

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