Regular reviews and mentoring will help to ensure a steady flow of feedback from the team, creating an open environment where grievances and concerns can be aired and resolved. Over time, a happy workforce will instil a strong sense of brand loyalty from within.
What do you stand for? However, what is actually more important in the mission to create brand loyalty from within is to work out what your brand stands for in the market. Only then can you establish this within the company and expect your employees to reflect it. If you aim to be perceived as a premium brand, then ensuring employees “feel” this is vital. From uniforms through to company vehicles, a premium brand must carry the perception throughout for the employees to buy into it and then reflect it. Similarly, if the brand aim is value for money, then a chief executive turning up in a Rolls Royce might seem at odds, and therefore would affect brand loyalty among staff. Most brands fail because they don’t behave in the way of the values. Once this is achieved, you will cultivate a team that feels a real sense of pride in the organisation and will sincerely communicate brand loyalty and messages to audiences. Incentives What is also important is providing a nurturing and inclusive environment where employees are offered a clear incentivised progression path. This will help to create a team that has an honest enthusiasm for the company they work for, making them all the more driven and determined to spread the word and promote the brand. Working with the team to ensure that they are privy to decisions, which affect the direction of the business, will create real team- players that believe in the management and also for the company and what it stands for. Read more about brand loyalty:- How to measure customer loyalty
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