The programme was introduced in 2007 and Walpole has helped to support more than 75 emerging luxury brands since then. These include Charlotte Olympia, Shaun Leane, Olivia Von Halle, Astley Clark and The Business of Fashion.
In 2015, the project encountered a record number of entries. Accomplishments from last year’s enrolment saw women’s fashion line Emilia Wickstead launch a collection at London Fashion Week, while shoe range Bionda Castana introduced a flagship store in London with the help of Harrods’ MD Michael Ward – a Walpole mentor. With the Brands of Tomorrow for 2016 revealed, the programme will offer the 12 rising luxury firms support and guidance from the likes of Wards, as well as leaders of leading brands including Thomas Pink, Bremont, The Savoy, Rollys Royce and Alexander McQueen. In addition to learning through workshops and one-to-one sessions, candidates will also receive Walpole membership.
The Brands of Tomorrow for 2016 are: (1) The Fold: A new contemporary womenswear label (2) Blaze: An urban cycling brand created by Emily Brooke in 2012 (3) Milli Millu: A London-based luxury handbag brand – customers include businesswomen, fashion editors and celebrities (4) Half Hitch Gin: An award-winning spirit business, created out of Camden Lock (5) Richard Brendon: Product designer Richard Brendon regenerates heritage craft materials into modern designs (6) Aurelia Probiotic Skincare: A British skincare brand for women, selected by Net-a-Porter eight weeks into trading (7) Cubitts: A selection of handmade spectacles and sunglasses (8) Monreal London: Founded by Stefani Grosse in 2012, Monreal is out to define luxury active wear (9) Noble Isle: Noble Isle is out to become the “new tradition in luxury bathing” (10) Penrose Products: Penrose develops luxury natural bedding, and has a focus in sustainable designs (11) Solomon & Wu: A manufacturer of homeware objects, supporting interior design for Alexander McQueen, Christian Louboutin and Kempinski hotels (12) Tom Raffield: A designer of handcrafted widen lighting and furniture Michelle Emmerson, CEO of Walpole, said: “What Brands of Tomorrow recognises is the trailblazing brands who are championing innovation in their sectors. “Discovering and nurturing new talent is a leading priority for Walpole and our members, and as luxury industry leaders it is our responsibility to ensure the future success and sustainability of a sector which is forecast to be worth £51.5bn to the UK economy by 2019.” According to Walpole’s September 2015 report, the luxury market is currently worth £32bn.By Zen Terrelonge
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