Sales & Marketing

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Breast milk ice cream: the mums have their say

2 Mins

Last week we published the news that premium ice-cream makers Icecreamists, run by entrepreneur Matt O’Connor, had launched a range of breast milk ice cream – called “Baby Gaga” (with an impressive 17x return).

A costumed Baby Gaga waitress serves the ice cream dish, priced at £14, in a martini glass filled with the breast milk ice cream mix. Liquid nitrogen is then poured into the glass through a syringe and it is served with a rusk.

Mothers are being paid £15 for every ten ounces of breast milk they contribute.

So we went straight to the um, source, to ask mothers on Mumsnet what they think of this rather bizarre new venture:

CountessVonKnackerstein: Nuts. Why would you eat someone else’s bodily fluid! Do they check it? Run tests?

RJandA: Doesn’t seem like a very good deal for the mothers, does it? It would take me ages to pump that much. Women being exploited again, ho hum. If it was fairtrade (i.e. the mums paid a decent amount) then I might be more interested. Nice bit of publicity but I doubt it will last.

NikkiTwinkle: My reaction was, ‘£15? Is that all?’ I’d want more than that for the precious stuff. Anyway if you’ve got lots left over, donate it to little babies who desperately need it – not for ice cream.

EauRouge: It’s a ridiculous gimmick, I would far rather donate breastmilk to a SCBU unit or milk bank.

Amothersplaceisinthewrong: Another way of exploiting women. Still, you can buy and sell body parts and even babies these days, so I suppose breastmilk is just another commodity in those terms.

HattiFattner: Just think of the “herds” of “dairy mums”. It gives the term yummy mummies a whole new meaning.

TettyLouBar: OMG, next it’ll be cheese, butter and yoghurt!

Join the debate and post your views below.

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