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BrewDog: Not your average brand

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Co-founder James Watt says: ?We wanted to do something different and give power to the craft beer loving people. We are always trying to shorten the distance between the people who drink our beers and our brewery and Equity for Punks gives them direct involvement in our business.

The scheme offers investors discounts in Brewdog’s bars and online shop and a chance to sample limited edition beers before the general public.

?We have experienced problems getting loans in the past, and we just wanted to try a new form of funding that didn’t pander to the corporate machine. Watt adds. Equity for Punks has the bonus of gaining thousands of passionate, committed craft beer fans involved in our business.

In the first round of investment in 2009 Brewdog raised ?642,000 from more than 1,350 investors. Its latest offering began last month, raising £1m from fans in just 24 hours.

Overseas markets

BrewDog has also managed to expand by growing its overseas operations. Its beer is available in 30 countries around the world, from Japan to Brazil.

Watt says: ?Finding the perfect partners internationally is a really important part of overseas expansion. We need to be 100% sure the people we work with abroad understand and relate to our brand and our ethos. 

“We’re really excited with some of the awesome people we’re working with in other countries and can’t wait for our international bar expansion to really ramp up.

In the future BrewDog plan to open a bottle shop in London, expand their number of bars and open a visitor centre at their brewery in Ellon.

Watt says: “I’m sure we’ll encounter countless obstacles along the way, but it would be boring if we didn’t have to tackle those.

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