Telling the truth about SME life today

Brewing: frothing

Brewing can be a pretty stolid industry, unfriendly to entrepreneurs. But, with huge change in the sector, opportunities may be emerging.

In the past week, Scottish & Newcastle has been taken over by Carlsberg-Heineken. Today, Greene King and Fuller, Smith & Turner warned of tough conditions and a slowdown in consumer spending.

Interesting, then, to note major changes at a truly entrepreneurial brewer, Cobra Beer. The firm, founded by Karan, now Lord, Bilimoria, recently hired a new CEO, Adrian McKeon, along with a new management team (new marketing director, new commercial director, new operations director), to take Cobra "to the next level."

McKeon, who previously worked for Beam Spirits Global, is already making his presence felt: Cobra has acquired its first brewery in India and has undergone a full re-evaluation of its brand strategy as well as established a two-year goal of entering and dominating the global market.

It’s a story we’ll be watching closely.

Related story: Brewing’s dynasties

Related story: Karan Bilimoria and the story of CobraRelated story: Cains

Related story: Brewers’ droop?


Related Stories

Most Read


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!