“This is such a large event that it may simply be that the two gorillas on both sides have decided to go through the motions of the negotiation on behalf of the industry. This isn’t about Tesco or Unilever but about all UK retailers and suppliers.” Speaking to BBC?s Newsnight, former head of Northern Foods, Lord Haskins, claimed that Unilever was ?undoubtedly? justified in its action, and it remains to be seen which other supermarkets follow Tesco?s lead. According to Graeme Pitkethly, Unilever?s CFO, the price increases the company is passing on are lower than the impact on its own profitability. He expects the situation to be resolved quickly, but that hasn?t stopped a Twitter storm from brewing:
So wish this was real.#Marmitegate pic.twitter.com/jOKjtUipub
? The Table Caf? (@thetablecafe) 13 October 2016
If you think #Marmitegate is bad, you’re in for a real shock once we leave the EU…
? James Cleverley (@JamesCleverley1) 13 October 2016
\I hope that everyone complaining about #MarmiteGate realises that this is just the thin end of the wedge – food & fuel prices WILL increase.
? Sam GHOULdson (@SamGouldson) 13 October 2016
Many were predicting that #MarmiteGate is just the tip of the iceberg, and that we can expect troubling times ahead for many of our favourite brands?. mainly tea and biscuits.#Unilever want to raise prices due to ‘negative’ stirling changes. Bet they they didn’t drop prices when ‘positive’ changes #Marmitegate
? Michelle Dewberry (@MichelleDewbs) 13 October 2016
First they came for the #Marmite I said nothing as I don’t like it, then they came for the digestives and I rose up Wake up UK! #marmitegate
? David England (@cmsdengl) 13 October 2016
If Theresa May causes a tea bag shortage. This government will fall. #HardBrexit #innovativejam #Marmitegate
? Emma Daniel (@huxley06) 12 October 2016
However #MarmiteGate is eventually resolved, there is likely to be more Brexit fallout and many more related hashtag trends in the years to follow. You can find a full list of the Unilever items in peril here.Anarchy on the horizon as Brits to face shortage of tea time favourites Marmite, PG Tips and Pot Noodles #Marmitegate #Brexitaftermath
? Tania Kumar (@t_kumar12) 13 October 2016
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