While the credit crunch wreaks havoc with Brtish businesses, Britain itself is becoming increasingly attractive to American film makers.
A number of Hollywood films are now due to be shot in London this year. Pinewood Studios in particular has seen a flurry of bookings as the increasing strength of the dollar against the pound allows film producers to save tens of millions.
Adrian Wootton, CEO of Film London, says: "It is a delicious irony. During 2007 and 2008, we obviously had film and TV made in large volume, but the biggest issue this year has been the exchange rate. It has had a massive impact. As the position on the pound gets worse, optimism grows and grows. Films on the backburner are getting ramped up."
So, for all you entrepreneurs under the pump, throw out your spreadsheets and get cinematic. Whether you offer up your house, office, roof garden as a film location, or open a mobile cafe for thirsty film crews, there could be money to be made.
Films that will be shot in the capital over the coming months include: Gulliver’s Travels starring Jack Black; Prince of Persia: The Sands of Time starring Jake Gyllenhaal; Clash of the Titans starring Sam Worthington; and Nottingham starring Russell Crow.
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