The Brand Finance Global 500 (BFG), conducted by Brand Finance, showed that Burberry, BT and BBC are at the top of their game, with the highest rise in brand value. British Telecommunications (BT) has seen the biggest growth this year, with its value up 70 per cent to a total of £9.3bn. Its latest huge investments in Rugby and Premier League football outline the importance of expanding and investing in creating a successful brand. Following closely are Burberry, with a brand value of £2.5bn and a 22 per cent growth despite the departure of its CEO Angela Ahrendts, and the British Broadcasting Company (BBC), now valued at £3bn Tui Travel was rated as the most valuable leisure and travel brand both in the UK and the world. The operator has increased its value by 25 per cent and is now worth £2.4bn. Vodafone is the UK’s most valuable brand, worth £17.9bn, but newcomers are slowly catching up, with EE spending big money on advertising and the BAFTAs, to help develop its £3.2bn fortune. With a brand value of £3.3bn, Royal Mail is another company that managed to secure a spot on the top 500 list. Brand Finance chief executive David Haigh said: “Royal Mail is an iconic and much loved brand thanks in part to its connection to the Monarchy, which is itself one of Britain’s most valuable brands.” Despite IT glitches, controversy surrounding bonus payments and scathing press coverage, British bank brands have had a successful year. The UK’s most valued bank brand is HSBC, followed by Barclays, NatWest and RBS. The last two have seen a decrease in brand value this year to a total of £2.4bn. The leading supermarket brand in Britain is Tesco, despite a £157m drop in its value.
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