The Brand Finance Global 500 (BFG), conducted by Brand Finance, showed that Burberry, BT and BBC are at the top of their game, with the highest rise in brand value. British Telecommunications (BT) has seen the biggest growth this year, with its value up 70 per cent to a total of £9.3bn. Its latest huge investments in Rugby and Premier League football outline the importance of expanding and investing in creating a successful brand. Following closely are Burberry, with a brand value of £2.5bn and a 22 per cent growth despite the departure of its CEO Angela Ahrendts, and the British Broadcasting Company (BBC), now valued at £3bn Tui Travel was rated as the most valuable leisure and travel brand both in the UK and the world. The operator has increased its value by 25 per cent and is now worth £2.4bn. Vodafone is the UK’s most valuable brand, worth £17.9bn, but newcomers are slowly catching up, with EE spending big money on advertising and the BAFTAs, to help develop its £3.2bn fortune. With a brand value of £3.3bn, Royal Mail is another company that managed to secure a spot on the top 500 list. Brand Finance chief executive David Haigh said: “Royal Mail is an iconic and much loved brand thanks in part to its connection to the Monarchy, which is itself one of Britain’s most valuable brands.” Despite IT glitches, controversy surrounding bonus payments and scathing press coverage, British bank brands have had a successful year. The UK’s most valued bank brand is HSBC, followed by Barclays, NatWest and RBS. The last two have seen a decrease in brand value this year to a total of £2.4bn. The leading supermarket brand in Britain is Tesco, despite a £157m drop in its value.
The complete list of British Brands included in the BFG 500
16. Vodafone 20. HSBC 59. Tesco 70. BT 73. Barclays 89. BP 146. Sky 149. Sainsburys 172. Standard Chartered 185. BHP Billiton 193. Morrisons 213. Thomson Reuters 215. Dove 227. Prudential (US) 236. Royal Mail 238. Unilever 242. EE 264. BBC 271. Johnnie Walker 289. British Gas 295. Rio Tinto 303. Rolls-Royce 323. Burberry 324. MINI 360. TUI Travel 366. RBS 369. NatWest 375. National Grid 427. BAE Systems 446. Scottish and Southern Electric 451. next 454. Halifax 455. BG 492. Glaxosmithkline Imagesource
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