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British high street defeated online commerce in January sales

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Indeed, 57 per cent of the UK’s shoppers visited bricks and mortar stores ahead of the 24 per cent that shopped online, generating an average in-store spend of £295 up from £260 in January 2014.

Comparatively, 11 per cent said they did an even split of shopping in the real and online worlds, while eight per cent abstained from sales shopping altogether.

In terms of what the money was spent on, the study found that 54 per cent of shoppers bought clothing, 48 per cent bought furniture and 35 per cent bought technology, making them the most popular high street items. In fact, purchases on the latter rose by 30 per cent year-on-year to an average spend of £138.

Other popular areas of spending included homeware with 32 per cent and children’s toys at 18 per cent.

Interestingly, 32 per cent said they shopped on the high street rather than online to enjoy the experience, while 27 per cent said they didn’t want to wait for delivery and 21 per cent said they wanted to see the products in person.  

Another area retailers can beat online stores comes as nine per cent of Brits like having the opportunity to haggle for discounts face-to-face in shops.

Read more on UK shopping trends: 

Matthew Wood, MD, Vouchercloud.com, said: “These results show that people have been less inclined to wait by their laptops, computers and tablets to get the best bargains in January. The high street certainly made a massive comeback in 2015 and many of our retailers, such as New Look, Jack Wills, Burton Menswear and Joules, have seen an increase on in-store redemptions.

“Amongst other things, this January was far less volatile weather-wise, so perhaps this has tempted the British bargain hunters out on to the high street.”

Image via Shutterstock.

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