In light of recent broadband quality developments such as the formal splitting of BT and Openreach, new financial assistance in the form of vouchers and Virgin Media’s continued Project Lighting rollout, we wanted to find out what the owners and managers of UK SMEs really thought.
It’s a theme put in a prominent position by our Real Business Broadband section, an initiative aimed at giving business owners a voice on the subject of how sub-standard connections are damaging productivity and growth.
We set out with five simple questions, designed to both determine sentiment and analyse buying patterers. They were:
(1) How satisfied are you with your current broadband performance?
(2) How reliable is your internet service?
(3) What was your top priority when selecting a service?
(4) Which company is your broadband provider?
(5) How likely are you to change your current provider in the next 12 months?
The results, brought together in the infographic below, showed our 200-strong survey pool were overwhelmingly unsatisfied with broadband quality and service. With nearly three quarters of respondents indicating speed was their top priority when selecting a service, the findings point towards a failing on the delivery side.
Jean-Donna Olliero, principal consultant at FarrPoint, told Real Business: “The lack of good broadband often hinders growth and companies’ ability to support scaling up of staff base, new contracts and associated data exchanges.”
With one representing “very unhappy” and five “very happy”, 112 out of 200 gave a score of one or two for satisfaction. On the reliability scale, 90 out of 200 gave a score of one or two – with one indicating a “very unreliable” service.
If you’d like to share your Broadband Nightmares story with Real Business then please get in touch through email@example.com. We’d like to highlight your broadband quality problems, whether you’re based in a city centre or rural location.
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