The number of Brits set to travel over the three-day period is equivalent to nine per cent of the adult population, according to VisitEngland. The government tourism body found 15 per cent definitely plan to take an overnight trip, while 16 per cent are still undecided.
In terms of where the travels will take them, 54 per cent are looking for a short break or holiday and 42 per cent will set off to visit friends and family. Meanwhile, 7.6m Brits are looking to take a day trip and 14.8m are still deciding whether they’ll follow suit.
For those taking day trips, the seaside is set to be the most popular tourist hotspot at 45 per cent, while 37 per cent will escape to a village, 28 per cent to a large city, and 18 per cent to a theme park or stately home.
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Some 26 per cent are undecided on travelling this year due to financial reasons, which is down from 29 per cent in 2014. It’s in keeping with the result that consumer confidence is higher in today’s market, a trend that has seen sales in hotels increase by 8.6 per cent, as reported by Visa.
Other reasons for the indecision are due to 21 per cent of people hoping to find last minute deals and special offers to capitalise on, while a further 25 per cent like to make spur of the moment decisions, as others are waiting for weather forecasts.
“The bank holiday is a brilliant opportunity for people to go out and explore England’s world class attractions,” said tourism minister Tracey Crouch.
“We have a vibrant visitor economy that saw a record start to the year. I’m looking forward to working with the industry to build on this success with the government’s new five point plan for tourism, which aims to further increase visitor numbers, create great careers and support local economies.”
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