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Brits pay more for tech than EU counterparts

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idealo analysed which countries offer the lowest prices for tech products in order to investigate the savings consumers can benefit from by taking advantage of cross-border e-commerce.

The results of the price analysis of six different tech products across Europe show that in four out of six cases, the prices from UK retailers exceed those of their European competitors.

Despite the UK’s status as European e-commerce leader, it was found that consumers in Germany more often benefit from lower prices on items such as external hard drives, speakers and smartphones, whereas Italian online shoppers pay less for LCD TVs and games consoles.

The study explains how UK and France consumers can make major savings by using the Nokia Lumia 930 as a case in point. that “If you take the best price in GB as £410.89, then take the best price in Germany of €459.99, the average delivery cost to the UK from three of the German retailers who will deliver abroad was just €15.62. This means that a shopper in the UK could receive the device on average for the sum of €475.61 (£377.19), which is still a saving of over £33.00 before one even takes into account any potential delivery costs from a UK-based retailer.”

And thanks to encouragement from the recent EU-wide standardisation of distance-selling regulations, provided that European retailers offer international delivery at a fair cost, UK consumers could save money by shopping further afield for tech items in the future.

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