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Broadband doctor: Have you really selected the right provider for you?

Finding out what constitutes the right broadband provider for your business is arguably an easier task than determining further down the line whether you’ve made the right choice. But our broadband doctor, Andrew Ferguson, editor of, unveils some of the signs that indicate you’re in need of a switch.

A: It’s suffice to say that broadband is one of the most vital business tools of the modern day. Given its importance, both to companies and the economy, much emphasis has been placed on the factors you need to take into account when selecting a broadband provider.

There’s a wide range of extras that come with certain packages, and you need to consider the differing requirements for functioning in an office or from home.

Despite all the information around broadband though, you won’t really know if the provider meets your needs until you sign the contract. What’s more, some of the most crucial signs indicating that your provider just isn’t working for you are easy to overlook.

There are, however, three issues in specific that should instantly ring warning bells in your head.

The first, for example, is when you find yourself spending a lot of time on the phone sorting out billing or fault finding. If it’s distracting you from your job, then something clearly isn’t right.

The second key indicator is if staff are using their own mobile phones when it comes to sending business emails. That is, even though they are in the office, at their desks. This indicates that all is not well with the office connection.

One other possible sign comes to the fore when you are trying to watch a video. More specifically, when you find the stream to be pixelated and it’s buffering a lot, then you know the broadband provider is not working well for you.

This article is part of our Real Business Broadband campaign, which seeks to provide a mouthpiece for business leaders to vocalise the broadband issues preventing their businesses from reaching full potential. We d love to hear your take on the debate and where you think the UK needs to make drastic changes and feel to ask us your broadband queries. Get in touch via email ([email protected]) or join in on the action using #rbBroadband.


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