Obtain a good domain nameYes, the domain name still matters! First things first, prior to the creation of any website, you always need to think of a catchy domain name that will match your brand. You’ll want to choose a name that will be easy on the ears, quick to remember, and attention-grabbing. You can follow the tips below whenever you want to choose your website domain name:
- Make it easy to spell
- Keep it as short as possible
- Use the proper domain extension
- Avoid numbers and hyphens
- If possible, stick with .com
- Make the address broad to facilitate future expansion
- Create an SEO-friendly URL
Purchase a secure, scalable website hosting serviceEver wondered how your customers are able to access a website you create in your room? Well, that is what a web hosting service does. In order to get your brand to the world, you will have to make your website “go live,” and to do this you’ll need to host the website. To host your website, you’ll have to work with a web hosting company. If you build your site using a builder, this will be included for you in the package. There are multiple options available when it comes to hosting your business website, but the cheapest for a small business website is shared hosting. However, before you proceed with hosting your website, make sure that you are working with a trusted provider that offers an easily scalable plan.
Display a clear description of your businessA website must clearly show what your business is about, right from the first page. Remember, no one will endlessly browse through your website if the information they’re looking for is not straightforward and accessible. Plus, no search engine will rank a website that is ambiguous. So it is important that you state clearly what your website is about, and what it offers.
Implement the best content management systemWebsite creation is now beyond the days of a few HTML lines. Nowadays, you need to have a good structure and informative content in order for your website to rank highly. A content management system (CMS) is an application or software that is used to create and manage digital content. From texts, images and videos to other forms of visuals and graphics, a CMS will help you handle and curate them to give your website an elegant touch. Website builders offer all this and more but, if you’re more tech-savvy, you could opt for a more complicated CMS.
Create an engaging website designWhen people visit a website, they expect a good user experience, which means no boring elements, overcrowded content or bad design. If you want your website to draw the right amount of traffic, make sure its appearance leaves a good impression on the visitors. To improve your website’s design, you can apply the following tricks:
- Use beautiful graphics and easy-to-read fonts
- Research the competition to see how they design and optimise their websites
- Design an intuitive navigation system
- Incorporate obvious call-to-actions
- Create catchy pages
Share this story